ROOFING WEBSITE DESIGN

01 Call-to-Action Upgrades

The first step was to improve the site's call-to-action buttons and make at easy as possible for people to inquire about Statewide's services. To accomplish this, we added "Free Roof Inspection" buttons and contact forms throughout the website and we built a Free Inspection landing page. Our goal was to make the "Roof Inspection" call-to-action visible at all times. In addition, we prominently displayed the company's phone number on the website to encourage more phone inquiries.

02 Optimized Site Content

In Phase 2, we focused on highlighting the website's most important content. To do this, we added powerful headlines to each page in an effort to draw attention to Statewide's core services and their special talents. The headlines were strategically written in order to appeal to website visitors and search engines alike. In addition, we converted wordy paragraphs of text into easy-to-read bullet points; making it easier for visitors to quickly find the most relevant information for their needs.

03 Built Trust With Visitors

Our goal for Phase 3 was to build more trust with website visitors. To do this, we sprinkled dozens of customer testimonials throughout the website, we created an FAQ page to address common questions and concerns, we added high quality images of previous roofing projects, we built an About page that highlights the company's values and track record, and we created a reputation management system that will make it easy to collect reviews from their happy customers.